Major blue-chip advertisers avoided Carlson’s time slot for years, but a report claims that since his departure last month, ads have started to return.
According to the source, Procter & Gamble, one of the nation’s biggest advertisers, currently runs ads for women’s products on Fox News Tonight, like Gillette’s Secret Underarm Deodorant and Venus Razor Blades.
Additionally, there have been advertisements for Scotts Miracle-Gro and Olympic.
“We’ve had over 40 new advertisers in the hour since we launched the new program, including some of the biggest in the country and, really, in every major category,” said Jeff Collins, executive vice president of ad sales at Fox News. Media.
“We noticed new demand and new advertisers.”
According to the research, Fox News Channel itself, supplement company Balance of Nature, and MyPillow have been major sponsors during Carlson’s time slot for the past few years.
According to Collins, turnover from Fox News Tonight hosts helped sponsors return. Because they know these characters and know them from other programs, he added, “it takes a lot of risk for the audience.”
“From a program perspective, we know they will connect with audiences and advertisers already know them.”
More primetime advertisers mean more revenue for the network, which seems like a good thing as Fox Corp., the parent company of Fox News, agreed to pay a settlement of about 787 $.5 million in connection with alleged conspiracy allegations that defamed voting technology company Dominion Voting Systems.
According to the source, Fox is also engaged in a defamation dispute with Smartmatic, a technology company specializing in voting.