Former President Donald Trump’s indictment has been great for fundraising, according to new data from his 2024 campaign. According to Politico, Trump’s overall revenue for the first quarter of the year was nearly $168,000 a day. However, $4 million was paid within a day of his indictment in New York on March 30.
According to Republican digital strategist Eric Wilson, “anytime a candidate’s name is all over the media and dominates attention, it’s good for fundraising.” “The uninterrupted coverage has just made donors think of him.”
Trump has emphasized his legal disputes in his fundraising appeals. One of the campaign emails states, “With the witch hunt escalating like never before, please make a contribution to support me in the fight to SAVE AMERICA.”
Small donations were made in response from supporters; according to Trump staff, more than 97% contributed less than $200 within two weeks of their candidate’s arrest. Compared to what Trump contributed as president, these sums are paltry. For his re-election campaign, he raised over $30 million in the first quarter of 2019.
After spending $3.5 million in the first quarter, Trump’s presidential campaign reported having $13.9 million in cash as of March 31. In contrast, Nikki Haley, a former UN ambassador, has only $7.8 million.
On the other side, groups supporting Florida Governor Ron DeSantis have a lot more money, with one claiming to have $85 million in cash. Trump officials did not say whether the post-indictment increase continued into the first quarter of the second quarter. More information is expected to be available in a Trump report due to the Federal Election Commission by Saturday.